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Our team decided that there was no better way to promote LEGO Masters, a TV competition show about unique and impressive LEGO structures, than by building one of our own. So we partnered with Adam Ward, an award winning LEGO artist to design and build a colorful, eye catching LEGO sculpture. We then began the process of carefully selecting the desired size of the build and pairing the concept with the ideal location.

We landed on the single digital bus shelter in the West Hollywood market of Los Angeles – an already colorful setting that would perfectly complement our flashy 3-D build. Even though West Hollywood is notorious for allowing boundary pushing shelter builds, we worked with the city to go beyond the standard limitations to create a first-to-market activation. Rather than creating a typical shelter showcase within an adbox, this build utilized a back panel shadow box with 16” of depth to maximize our space.