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About dynamic
Dynamic Digital OOH (DOOH) uses data to convey messages in a contextual or targeted way.
Our products and services are focused on delivering increased consumer attention and relevance – providing brands with a competitive advantage amongst the clutter and driving better performance-based outcomes.
REAL-TIME DATA TRIGGERS
Using a rich array of data and the latest in ad tech, Rapport can serve dynamic content based on real-time triggers, with relevant messages displayed on individual screens based on location and moment.
Context is King
Contextually relevant messaging drives uplifts in DOOH effectiveness – across attention, recall, awareness & consideration metrics.
Audience
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Moment
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Message
What we do
Dynamic Features
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Tapping the rationality of our left brain, audience data allows us to better understand consumer needs, mindsets and behaviours, enabling us to serve more effective, contextually relevant messaging.
Creativity
Fueling the imagination of our right brain, Rapport uses data creatively to gain an unfair share of consumer attention.
