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You can’t work in advertising and turn a blind eye to the problems facing our planet today.
Although, we admit our profession does make us slightly biased in that regard. Climate Change remains the greatest threat to humanity and our planet in the 21st century. This is truly the defining moment of our time. It is a complex and multi-faceted issue – one which requires a global vision, but local solutions.
A selection of Beyond's air purifying OOH campaigns
We will recognise and address our environmental responsibility as an agency, while actively working with the wider industry to encourage positive changes in Out-of-Home (OOH) and beyond.
Advertising has the power to encourage and drive positve change – but it requires all of us to take action.
With that in mind, we launched ‘Beyond’ – Rapport’s sustainability pledge to do more. We are proud that Rapport is a founding member, and the only OOH agency, of the Advertising Association’s Ad Net Zero initiative to help advertising respond to the climate crisis caused by CO2 emissions.
Rapport’s sustainability innovations
澳洲幸运10开奖结果视频| Air purifying techniques
Along with our partners, Rapport Beyond utilizes air purifying technology that enables OOH surfaces to absorb NOx from the air. In short, these OOH campaigns then become air purifiers helping to lessen our environmental footprint as we partner with our clients and lead agencies.
Carbon offsetting for digital OOH
Using our Rapport Live technology we have created a carbon calculator for OOH – and we’re the first media agency to offset emissions arising through media on behalf of our clients.
Our pledge to do more • Our pledge to do more •
We launched an ad campaign for Insure Earth, a fictitious Earth insurance brand, to highlight the need for climate action in the run-up to Earth Day on April 22nd, 2021.
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Senior Vice President, Global Production[email protected]