Practical Money Skills
Can you believe that your learners will see anywhere from 20,000 to 40,000 advertisements this year? Make use of all that time with a five-part lesson about advertising techniques, which teaches individuals to observe the ways companies...
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
Museum of the Moving Image
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Museum of the Moving Image
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Museum of the Moving Image
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
Centers for Disease Control and Prevention
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
What does an ad reveal about a culture, or about the values of its intended audience? Class members examine a series of runaway slave ads—one of which was written by Thomas Jefferson—and consider what these primary source documents...
The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Young scholars analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
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